The relationship between price and objective quality is important for consumers who perceive that high prices signal high quality. Several studies in the past have attempted to measure the relationship. This study focuses on brands of food products in a variety of categories in an attempt to measure the correlation between price and quality, and to report the outcomes if the highest and lowest priced brand in category are selected. This study also considers the findings of earlier food product studies, as well as earlier studies of non-food products.
Food around the world 